Summary
For 20+ years I've designed across the full product spectrum, from consumer-facing automotive and mobile experiences to AI-native storage infrastructure and Kubernetes developer tools. That range comes with cross-stack depth: Figma and code, design tokens, component libraries on both sides, and AI-augmented design-to-code pipelines in production. My work is grounded in research and measured by outcomes: a 14% photo acceptance rate redesigned to 96% through operator interviews and A/B testing, and developer time-to-activation reduced 30% through IDE-native UX design for Kubernetes engineering teams. I've been a founding designer four times, building the practice and the product at the same time. I care as much about how design functions across an org as about what ships.
Experience
MinIO — Object Storage & AI Infrastructure
- Led 4 designers in building AIStor Console V1 from the ground up, translating exabyte-scale CLI infrastructure into an accessible web interface through close collaboration with engineering, docs, and design teams
- Established an AI-assisted bidirectional Figma-to-code workflow that reduced design drift by 90% and kept design intent aligned with production
- Built an extensive, flexible website design system for MinIO, enabling non-designers to ship consistent, on-brand pages independently
- Led AI workflow workshops for 5 designers, introducing Claude and Midjourney as practical tools for producing images, diagrams, prototypes, written content, and design explorations, expanding the team's creative output and speed
- Built AI-powered design tools including a code-to-Figma translator, brand color explorer, and content-to-PDF generator, significantly cutting cycle time across design exploration, development handoff, and content production
Ambassador Labs — Developer Infrastructure & Kubernetes Tooling
- Designed VSCode and IntelliJ extension for Telepresence, improving developer workflow for Kubernetes microservice development. Reduced time-to-activation by 30% and increased adoption by 10%
- Designed an enterprise admin dashboard for DevOps leads to manage org onboarding and track Telepresence adoption across engineering teams
- Conducted user interviews and iterative testing on website onboarding flows, improving sign-up and product adoption rates
- Standardized technical diagram assets and usage guidelines across product, docs, and marketing, making complex architecture concepts easier to follow across materials
HONK Technologies — Roadside Assistance & Automotive SaaS
- Led design and front-end engineering as an early-stage hire, building HONK's design practice from the ground up as the company grew to serve consumers, tow professionals, and enterprise clients including Farmers Insurance
- Improved accident photo acceptance rate from 14% → 96% and engagement 40% → 75% via research-driven redesign
- Led cross-functional, data-driven optimization of conversion funnels and engagement across HONK's consumer, partner, and enterprise product surfaces
- Built and maintained design systems across email, apps, and websites under a unified brand guideline, improving consistency and accelerating content production across the company
- Designed Carvana vehicle drop-off verification UX used at scale across vehicle delivery operations
- Led design across HONK's consumer rescue platform, partner app for tow professionals, and marketing website, collaborating with stakeholders and contributing to front-end development
- Redesigned all customer-facing products to meet WCAG accessibility standards, covering direct B2C experiences and white-label products for enterprise fleet clients
Senyo Corp — Design & Development Consultancy
- Founded and operated a full-service design and development consultancy serving clients across healthcare, entertainment, automotive, news media, social media, and telecommunications, including enterprise clients such as AT&T
- Designed and built brand identities, websites, mobile apps, web applications, and visual assets for clients
Fonality — VoIP & Business Communications
- Joined as the 5th employee in a hybrid design, development, and management role, growing into product and engineering lead as the company evolved from founding team to a full-scale product organization
- Designed and helped build a web-based VoIP PBX management platform for enterprise clients and a dual-audience desktop app for call center managers and individual users, eventually leading the desktop app's product and engineering team
Early Career
- Designed and developed websites, software, and API's for hosting companies
Skills
AI & Technical Craft
AI Product Design,
LLM-Augmented Design Workflows,
AI-Assisted Rapid Prototyping,
Agentic UX,
Prompt Engineering for Design,
Design-Dev Parity and Drift Elimination (Figma + code-side, tokens, component libraries)
Figma MCP
Design
Interaction Design,
Design Systems,
Information Architecture,
Systems Thinking,
Complex Data Visualization,
Figma,
Prototyping,
Journey Mapping,
User Research,
Typography,
Motion Design
Engineering
React & TypeScript,
Design Tokens (authoring + implementation),
Component Libraries (Figma + Code),
WCAG Accessibility,
CSS & HTML,
JavaScript,
SQL,
Ruby on Rails,
Webflow,
Git
Process & Leadership
Player-Coach Leadership,
Design Strategy,
Stakeholder Alignment,
Hiring & Mentorship,
Design Ops (systems, process, tooling),
Cross-functional Facilitation,
Workshop Facilitation,
Data-Driven Design,
Sprint Facilitation,
Usability Testing,
User Interviews,
A/B Testing,
Competitive Analysis
Key Achievements
Rescued a failing insurance product through research-driven redesign Identified seven root causes behind a 14% photo acceptance rate through operator interviews, job data analysis, and iterative A/B testing. Redesigned the capture flow to reach 96% acceptance and 75% operator engagement, turning a failing MVP into a viable insurance partnership product.
Built and led an AI-augmented design↔dev workflow that reduced design drift by 90% Established a bidirectional Figma-to-code pipeline at MinIO using Claude-assisted automation and Figma's MCP. The result eliminated the gap between design intent and shipped product while raising the bar for AI-augmented workflows across the broader design org.
Designed enterprise infrastructure UX that drove 28% user adoption growth Led design for AIStor Console V1 from the ground up, building the Figma design system, facilitating engineering workshops, and shipping a data-dense dashboard that made exabyte-scale storage management accessible to non-specialist users.
Accelerated page production 10x by building a scalable website design system Designed a 100+ component system for MinIO's marketing site that unblocked non-designers from producing consistent, on-brand pages independently and eliminated design as a content bottleneck.
Designed a zero-install mobile verification flow adopted at scale by Carvana Built a browser-based GPS, VIN, and photo verification flow for tow operators delivering vehicles to Carvana lots. The flow achieved a 90% verification rate with no app install required, shipped as part of the HONK Partner platform.
Designed developer tooling that reduced Telepresence time-to-activation by 30% Led UX for VSCode and IntelliJ plugins at Ambassador Labs, translating a CLI-only workflow into IDE-native interactions that reduced time-to-activation by 30% and increased tool adoption by 10%.
Built HONK's design practice as a founding-era hire across 7 years of growth Joined as the third hire and owned all design from day one, covering initial brand, funding prototypes, consumer app, B2B partner platform, and multiple design systems. Over seven years helped grow the company from early-stage startup to a platform trusted by major national insurance carriers.
Grew Fonality from founding team to a full-scale product organization Joined as the 5th employee in a triple-capacity role spanning design, software development, and management. Contributed directly to product delivery on a VoIP PBX management platform as the company evolved from a founding team to a full-scale product organization.