ABOUT
Technical Design Leader & Creative Engineer with 20+ years bridging design and development.
I bring the engineering fluency to build products, and the design sensibility to make them matter. This integrated identity was forged with over two decades of direct involvement with all phases of building products.
My career spans startups across AI infrastructure, developer tools, telephony, roadside assistance, and more. I've been a founding-era hire four times, which means I know what it takes to build from scratch, make decisions under uncertainty, iterate fast, and create processes that scale.
"I don't just direct work; I architect solutions, guide execution, and invest in the growth of every team member."
At MinIO, I led design for AI-native infrastructure products, making enterprise-grade distributed object storage feel approachable without dumbing it down. I also built and led the development of multiple design systems serving developers, designers, and marketers in both application and website development.
Before that, at HONK Technologies, as the 4th hire, I helped turn an idea of a better roadside assistance experience into reality. Starting with prototypes for initial rounds of funding, through growing our brand, rapidly building and testing product ideas, growing teams, and eventually earning the trust of some of the largest national insurance companies.
I believe the best products are built together. When a team learns from each other, the product gets better, and so does everyone who touched it.
I'm a practitioner of AI-augmented design workflows, not as a replacement for craft, but as an accelerant. I use AI tooling to prototype faster, build tools, improve collaboration, optimize workflows, and iterate further.
Disciplines
What I Do
UX / Design Leadership
Shaping product direction, building design systems, mentoring designers, and orchestrating seamless design-to-dev handoffs that actually stick.
UX / Design
There is no better way to lead than by example. I love finding opportunities in problems and challenges and building solutions.
AI Integration
Practical AI tooling woven into real workflows, accelerating teams without sacrificing craft. I design products that make AI intelligible.
How I Work
Philosophy
Ship to Learn
Perfect is the enemy of shipped. I favor rapid iterations validated by real users over elaborate prototypes validated by assumptions. Learning comes from reality.
Empathy Before Assumptions
Every design decision starts with the question: who is this for, and what do they actually need? Not what we think they need, but what actually serves them.
Holistic Approach
I approach products with the full user journey in mind. From a person's first encounter, to how they grow into a power user over time. Understanding mental models shapes how I design.
Better Together
The best products aren't made by the smartest person in the room, they're made when a team learns from each other. Sharing ideas across disciplines elevates the work and everyone involved.
Toolkit
Skills
Design
- Figma
- Design Systems
- Interaction Design
- User Research
- Prototyping
- Information Architecture
- Motion Design
- Brand Identity
- Illustrator
Engineering
- Claude / AI Tooling
- React & TypeScript
- Ruby on Rails
- PHP
- JavaScript
- SQL
- CSS Architecture
- HTML
- Component Libraries
- Accessibility (WCAG)
- Design Token Systems
Research & Process
- AI-Augmented Workflows
- User Interviews
- Usability Testing
- Competitive Analysis
- A/B Testing
- Sprint Facilitation
- OKR Alignment
- Stakeholder Management
- Product Analytics
Let's build
something.
Open to new projects, collaborations, and conversations.